55+ users adopt mobile apps

6 Great Ways to Deliver your Message

6 Great Ways to Deliver your Message

There are dozens of possible channels you could use to deliver your marketing message.

The following 6 are the most effective and most have been influenced by the “mobile” world we now live in.

Social Media – Social media and mobile are linked in many ways. The way their audiences grow and respond to content are very similar. The 55+ user group is growing the fastest for both platforms. For the most popular social media platforms, including Facebook, Twitter, and Pinterest, 80% of their most active users will primarily use mobile to connect. -Alfred Lua, buffer social 25/01/2018

Five major social media trends happening now:

  • Social media is going mobile
  • Social messaging overtaking social media
  • Chatbots are becoming the Norm
  • Businesses investing heavily into social ads
  • Video is by far the most popular content type

Email – Smartphones and tablets can no longer be ignored by email marketers. They represent a massive part all email interactions and revenue. Email is largely read on mobile, with 61% of email opens occurring on a mobile device.- emailmonday

SMS/Text – SMS is becoming a more and more popular way to reach customers. In fact, by 2020, 48.7 million consumers will opt in to receive business SMS. These messages could be appointment reminders, promotions, or time-sensitive updates. Customers are more likely to opt-in to receive messages from businesses they already deal with, and 90% of these text messages received are read within three minutes of receipt. –Jason Palgrave-Jones, 16/06/2017

Video – Video is the most consumed form of mobile media. Twitter sees 90% of its video views come from mobile users. Mobile users are also 3x as likely to view a video than a desktop user.-45 video statistics, Virtuets.

Native and Progressive Web Apps – Mobile phone users spend 92% of their time on applications. Mobile apps done right can provide your customer with an exceptional user experience. With an app, a customer is likely to spend more time with your brand. This could be research, shopping, communication, or the use of a tool.- Simon Khalaf, flurrymobile.tumblr

Push Notifications – A virtually mobile-exclusive marketing tool, push notifications are interrupt-driven and likely to get attention quickly. According to Localytics’ research, “push notifications that add the most value are ones triggered by a user’s stated preferences. About 49% percent of respondents said these types of notifications cause them to use an app more.” – Robert Gibb, Localytics.

Apps4U develop mobile apps and provide mobile marketing solutions for businesses, contact us to learn more and discuss your mobile marketing requirements.





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