What are order-and-pay apps? Basically, they provide an alternative for those long queues at the pub. You just need a smartphone to order the next round.
The Wetherspoon order-and-pay app was the first of its kind, which is why it’s safe to say that it has revolutionised the pub experience forever. The way it works is very simple: you tell the app what table you’re at, what food or drink you want, and pay for it. Few moments the bar staff will serve you your request.
Their official website says:
“Since its introduction, the Wetherspoon Order & Pay app has proven a big hit with customers and is now available in all of our pubs across the UK”
People have divided opinions on the matter, wondering if these apps will be a threat for pubs or will they change things for the better?
The rising number of restaurants wanting to implement a similar app for their business is a good indicator that order-and-pay apps are the future.
What benefits do these apps offer?
- order exactly what you want and take your time;
- avoid the hustle and bustle of an overcrowded bar;
- review your order before placing it.
As the Independent reported, this created a new unexpected win for Wetherspoon. Those who could not make it to the pub, were ordering a round of drinks for their friends through the app, which is very convenient.
Order-and-pay apps are a big hit among the younger population in the UK. Statistics show that over one-fifth of millennials (21%) say they open any app more than 50 times a day. This is a high percentage compared to only 2% of baby boomers.
These apps change a practice that is proved to be annoying (nobody likes to wait in queues to get a drink). Most importantly, they keep the human contact (interaction with the staff upon receiving the order).
Therefore, this is a win-win situation for everyone.
