The big guys already did it. Starbucks, McDonalds, Taco Bell… you name it. All of these huge franchises have implemented a mobile ordering app in their business model and are now thriving even more.
The good thing? It doesn’t matter how big or small your business is, using a mobile ordering app is the right way to go. The world is fast-paced and modern. Nobody has the time to wait in line, or reluctantly browse through a menu. We all want it here, now, and preferably via our smartphone.
- In 2017 alone, there were more than 178 billion mobile app downloads worldwide. That gives us a good idea about the importance of mobile apps in our day-to-day activities. They not only simplify our life, but also offer a new perspective for business owners. Everyone wants to be both visible and approachable.
- Users usually tend to spend about 70% of their media time on smartphones. That’s a long period of time during the day, making it an excellent window for businesses to bring their services or products closer to them.
- Due to a paradigm shift Google made earlier this year – mobile-first indexing, now is the best time to dominate that small screen world that is becoming increasingly important by the second.
Maybe some people mock the phrase “Is there an app for that?” that is usually associated with millenials, but it is the reality. An app is not only a functionality, it is also a window to the world, to your business, and to countless services.
Having a unique mobile app for your establishment is not a temporary fad that will eventually whittle away. It is an upgrade that changes the way we perceive the restaurant and food service industry as a whole.
Extra tip: an app that also offers some kind of loyalty program for your business is an excellent way to improve your ROI while giving a personal touch to the user interaction.