Mobile apps have had such a big impact on our lives by allowing us to have easier access to information and task management through our phones. Of course, businesses and innovators have also taken advantage of this, and so apps slowly took over the world. It’s not as “scary” as it sounds.
Following the law of supply and demand, if a particular person needs a mobile app, an app developer will make it.
The Internet was the one thing that revolutionised the way we used to live. With access to the Internet, people had access to millions of sources of information and services. Because of it, it was possible to check the location of local stores and connect to people via chat etc.
The inevitable evolution of technology
Today, technology has evolved into mobile applications. It’s no surprise that mobile apps have taken the world by storm since almost everyone has a smartphone. In fact, eMarketer quotes statistics that back up this claim. According to their research in 2013, digital media became the top source of media out of all the various channels out there—including television. Out of all the digital media channels, mobile ranked the highest.
Of course, those are statistics from the year 2013. Over the course of time, the numbers have slowly increased because mobile app usage has also gone up. The same researchers have also stated that 80% of digital activity is done using apps while 20% in browsers.
Addicted to apps
Now, let’s look at the time people spend on apps. According to Flurry Analytics, the average user would spend a total of 3 hours and 40 minutes using apps alone in which 27% of those apps are all social media apps.
These figures alone can tell us just how important mobile apps have become to our daily lives. Just think, there are certain things that you could never do with your phone in the past that you could do today. For instance, back in the day, no one could’ve imagined being able to check their bank balance without going to an ATM, a bank counter, or a desktop computer. These days, bank apps let us check our balance while we’re on the go as long as there’s internet connection.
Another good example would be grocery shopping. Back in the day, you’d have to actually go to the grocery store to pick out the food for your home. However, not everyone has the time to go to the shopping every week. So, using a mobile app on the move to shop and order directly, to be picked up or delivered to your door is very convenient.
Apps revolutionise the way we live, and the sooner your business gets on board, the better.